When 908 Group came to Asset Living to manage the lease-up of StateHouse Tallahassee, the market was oversaturated with many other “brand-new” properties. Asset Living rose to the challenge by changing the name of the game of this 604-bed community with 138 total units. The key was to differentiate the properties’ digital presence and implement new marketing tactics. Through Asset Living’s lease-up efforts in 2020-2021, the team successfully leased both StateHouse Arena and StateHouse Varsity to 100% pre-lease and achieved 100% occupancy at both sites. Despite having the highest rates in the market, the StateHouse properties become some of the biggest competitors in Tallahassee.
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Managing a lease-up in the highly competitive and oversaturated Tallahassee market meant that the team had to double down its strategy and predict every obstacle.
Asset Living focused most of StateHouse Tallahassee’s marketing efforts on creating a digital ad strategy that launched ad content across multiple channels. These included:
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StateHouse Tallahassee successfully pre-leased the property to over 100%. Despite the ultra-competitive Tallahassee market, StateHouse ended the leasing season with the highest pre-lease and experienced little to no turnover from residents.
Google Search Advertising
Geofence Advertising
Social Media Advertising