The Verve property was armed with little more than a tiny (400 square foot) leasing office when Collegiate Development Group handed the keys over to Asset Living to oversee the operations and management of this high rise. Situated just a block away from campus, Asset Living was tasked with creating a unique living experience and brand that captured the best of off-campus living, as well as the convenience of being mere steps away from Rutgers University.
The marketing efforts led to lorem ipsum minim mollit non deserunt.
The marketing efforts led to lorem ipsum minim mollit non deserunt.
The marketing efforts led to lorem ipsum minim mollit non deserunt.
At takeover, Asset recognized that to create excitement and expand the reach of this property, we were going to need the right people. That’s why we immediately focused our attention on the team. This meant training current staff, adding to the roster, and capitalizing on the existing “family” environment that was in place. With a newly energized team, we were able to reflect a cohesive and inviting brand experience, no matter how, where, or when students came in contact with the property.
After realizing that the majority of students in this market were content with commuting, Asset knew the property had a lot to do to attract our target market. To accomplish our ambitious goals, we built our social media presence, growing the property’s following to over 4,000 Instagram users and increasing brand awareness. From there, Asset helped the team create quality student-centric content, ultimately targeting first-year students and helping the market see the value, fun, and community they could be a part of by choosing to live at Verve.
After building a following, we were able to showcase––and––grow this property’s appeal through strategic branding. By creating a brand image that demonstrated how much our team cared, we were able to gain market trust and transform that trust into leasing interest by taking actions that mattered to our target audience, one of those being offering more tours between the hours of 5 PM - 9 PM.
