The leasing launch was delayed by about a month after renewals had already begun due to ongoing clubhouse construction and the absence of an off-site leasing office.
Stephenville boasts a large shadow market due to budget-constraints and proximity to campus.
Competing apartment community offered a more desirable location with established amenities, better views, and closer proximity to the university.
Higher pricing and extraneous costs (i.e. parking) which are uncommon in the market created objections.

Established relationships at student hotspots in the local community to use as mobile leasing spaces and marketing opportunities while the clubhouse office was delayed.
Utilized compelling marketing messaging to tap into core emotions like urgency and exclusivity to drive consistent leasing numbers week over week, achieving 50% within the first month.
Implemented early community-building initiatives to foster a sense of belonging among residents, such as social events, resident meet-and-greets, and online forums.
Leveraged value propositions of a new product to offset the location disadvantage and compete with properties offering superior locations.
Fostered a lifestyle centric brand that relied on the energy and engagement of our staff as the driving force for our branding and overall sales point for the property.

The Results

Leased up Texan Villas in 4 months, after a late November launch.
Strong Pre-Leasing Strategy: Texan Villas Apartments secured 69 leases within the first two weeks using only marketing materials, and launching an event at a local restaurant.
Texan Villas was the first property to reach 100% leased in the market.

Local events consistently attracted high engagement, reinforcing the community feel.
A lifestyle focused social media presence created fast brand recognition and focus on Greek life outreach allowed for sustained group leasing efforts.

Brought in a high-impact Lease Up Specialist who was able to efficiently hire and train a local team to outperform expected results.

Texan Villas