Leveraged our talent pool and expertise to assemble and train an impressive staff 

At takeover, Asset recognized that to create excitement and expand the reach of this property, we were going to need the right people. That’s why we immediately focused our attention on the team. This meant training current staff, adding to the roster, and capitalizing on the existing “family” environment that was in place. With a newly energized team, we were able to reflect a cohesive and inviting brand experience, no matter how, where, or when students came in contact with the property. 

Used proactive marketing tactics to overcome hesitations

After realizing that the majority of students in this market were content with commuting, Asset knew the property had a lot to do to attract our target market. To accomplish our ambitious goals, we built our social media presence, growing the property’s following to over 4,000 Instagram users and increasing brand awareness. From there, Asset helped the team create quality student-centric content, ultimately targeting first-year students and helping the market see the value, fun, and community they could be a part of by choosing to live at Verve. 

Created a coveted brand that spoke directly to the target market

After building a following, we were able to showcase––and––grow this property’s appeal through strategic branding. By creating a brand image that demonstrated how much our team cared, we were able to gain market trust and transform that trust into leasing interest by taking actions that mattered to our target audience, one of those being offering more tours between the hours of 5 PM - 9 PM.