Vox Miami, Treo Group

Vox Miami, Treo Group

Vox Miami, a 326 bed mid-rise developed for University of Miami students, took the campus by storm with an explosive lease-up during its first year. The key to this property's success? Preparation, education, engagement, and – most importantly – execution. This development was one of the first purpose-built student living communities to open in the area directly surrounding the University of Miami (UM). Despite the uncertainty surrounding COVID-19, the team delivered a successful and fully occupied property.

Miami FL
Vox Miami, Treo Group


After the first year, students at the university are allowed to live off-campus. With a market mostly made up of conventional housing, students were more likely to continue living on campus in hopes of having that traditional “college experience.”

  • Lacked amenities
  • Students continued to live on campus
  • Primarily a conventional housing market

Our Approach

Create a sustainable college living environment. Focused on a vibrant brand, inspired amenity set, and an unmatched vision of lifestyle; the team sought to educate UM students on why Vox was different. While our competitors had the same delivery and leasing timeline, Vox focused on building a brand that spoke directly to the UM students and lifestyle.

Asset Living and the Vox team collaborated with Poetic Digital to build a brand that attracted the target demographic. Knowing that the market wasn’t focused on quartz countertops and stainless-steel appliances, the focus was on creating Vox’s brand strategy.

Vox Miami, Treo Group
Vox Miami has provided an elevated living experience for its residents and is the place to live, as a University of Miami student, off-campus. Vox Miami is an experience like no other and captures all the feelings of "SoFlo" in a beautiful setting with first-in-class apartment homes and a space for everyone."
Amy Baker
Regional Supervisor - Student Housing Operations
Vox Miami, Treo Group

The Results

Despite being in a saturated metropolitan city, Asset Living’s tailored branding, digital marketing, and advertising were uniquely structured to hit every goal.

  • Pre-Leased 100% in 17 Days
  • Signed 262 Leases in 1 Week
  • Over 100,000 Social Media Engagements

Haus State College, Kayne Anderson Real Estate

Next Up

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