Asset Living Partners with Poetic to Unveil Website Redesign, Elevating the User Experience

Asset Living
Jan 17, 2024
min read
Asset Living Partners with Poetic to Unveil Website Redesign, Elevating the User Experience

HOUSTON (Jan. 17, 2024) Asset Living, one of the nation’s largest third-party property management companies, in partnership with Poetic, a digital-focused creative agency, is proud to announce the launch of the new Asset Living corporate website. To kick off the new year, the website redesign incorporates a user-centric approach, custom animations, and elevates Asset Living’s digital footprint for clients, residents, as well as current and prospective employees.

“Our redesigned website goes beyond just aesthetics; it tells the story of our team,” says Asset Living CEO and President Ryan McGrath. “We’ve woven the essence of Asset Living into every pixel, showcasing our diverse portfolio of properties alongside the talented individuals who breathe life into our organization.”

McGrath first announced the new website internally to share the news exclusively with employees; reiterating how they take centerstage throughout the new site. Behind the scenes, the Poetic team worked alongside Asset Living in 2023 to align on strategy, design, and execution, ensuring Asset Living's new website would reach its full potential while supporting its mission, values, and long-term business goals.

"Given Poetic’s ability to push boundaries and tailor innovative solutions, our team was ultimately catapulting Asset Living’s new website into a league of its own,” says Poetic UX/UI designer Yari Pujols. “Our creative journey was grounded in research, commencing with interviews conducted across the Asset Living organization. This wealth of insights served as the catalyst for inspiring our visuals and shaping an overall enriched user experience on every page of the new website. Each section and interaction was purposely crafted to seamlessly delight and guide users towards pertinent information or encourage further exploration.”  

The new Asset Living website also introduces a new media page that serves as a hub to streamline information and an expansive careers section for prospective employees to browse open positions in addition to exploring career insights. From corporate marketing and branding to data and analytics, many teams at Asset Living played a pivotal role in the overall development and content sourcing of the new website.

"Over the last few months, we’ve refreshed our branding in a way that aligns with our organizational identity. Informed by strategic insights and collaborative input from leaders across the company, this redefined branding now exudes a heightened sense of authenticity, cohesion, and purpose,” says Asset Living graphic designer Annie Diaz. “As it takes the spotlight on the newly redesigned Asset Living website, our updated brand marks the beginning of a new chapter, effortlessly blending our visual identity with the vibrance of Asset Living’s online presence.”  

To learn more or work with digital-focused creative agency, Poetic, visit their website or contact an expert on the team. Read more about one of the nation’s largest third-party property management firms, Asset Living, by visiting the website.  

About Poetic

Poetic is a leading technology and creative services company based in Houston, Texas. The company leverages deep expertise in application development, design, digital marketing, and project management to build strategies and technologies that allow their partners to be competitive today and define tomorrow. Poetic believes fearless innovation guided by integrity yields tangible results for its partners, employees, and communities. For more information, please visit

About Asset Living

Founded in 1986, Asset Living (“Asset”) is a Houston-based real estate management firm. With a growing portfolio that includes a multitude of properties across the nation, Asset provides services to a variety of clients that include property management, asset management, receivership, and investment services. Asset is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). To learn more, please visit

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