Emerging Trends in Colorado’s Rental Market

Carol Nelson
Mar 18, 2024
min read
Emerging Trends in Colorado’s Rental Market

The dynamic rental market in Colorado is undergoing significant changes. At Asset Living, one of the largest third-party property management firms in the nation, we keep a pulse on the many factors that play a role in the changes we’re seeing across the rental landscape. As a Division President, I lead our Mountain region’s operations team from our corporate office in Denver and one of the key aspects our team constantly analyzes is rental rates. Over the past few years, we've observed a steady increase in rental rates across the state. This surge can be attributed to the growing demand for housing, coupled with limited housing inventory.

Additionally, vacancy rates play a crucial role in understanding the dynamics of the rental market. We know high vacancy rates may indicate an oversupply of rental units, leading to potential challenges in filling properties. On the other hand, low vacancy rates may signal a competitive market where property managers need to adopt strategic marketing approaches to attract tenants such as referral programs, tenant testimonials, advertising, open house events, etc. New developments also play a pivotal role in shaping Colorado's rental market. As the state experiences growth, new properties are being developed to meet the increasing demand. Property managers need to stay abreast of these developments to adjust their management strategies accordingly.

Community Engagement in Property Management

Effective property management extends beyond the physical aspects of buildings; it involves building strong community relationships. Community engagement is becoming increasingly important for property managers in Colorado. In my 28 years of experience in the multi-family industry, I’ve focused mainly on Class A lease ups, value add rehab, and stabilized communities ranging all asset classes. Throughout my career, I’ve learned it’s important to remain involved in maintaining strong client and community relationships. Establishing connections with residents and creating a sense of community contributes to tenant satisfaction and long-term residency.

A tactic we’ve found beneficial in Colorado has been organizing neighborhood events, which help to foster a sense of belonging among residents. These events can range from social gatherings to workshops, creating opportunities for residents to interact and form connections.

Proactive communication is another key aspect of community engagement. We prioritize active communication with our residents, addressing concerns promptly and providing regular updates on property-related matters. This not only enhances transparency but also builds trust between property managers and residents.

Property Maintenance Best Practices

Maintaining properties in optimal condition is a fundamental responsibility for property managers in Colorado. For example, we know preventive maintenance is a crucial strategy to avoid costly repairs in the long run. Regular inspections of both interior and exterior areas help identify potential issues before they escalate, ensuring the longevity of the property.

Timely handling of repairs is also essential for tenant satisfaction. Property managers should have efficient systems in place to address maintenance requests promptly. This not only enhances the living experience for tenants but also contributes to the overall well-being of the property.

Lastly, incorporating sustainable and energy-efficient practices into property maintenance can also be beneficial. Colorado's commitment to environmental sustainability makes it worthwhile for property managers to explore eco-friendly solutions, contributing to a positive image within the community.


Navigating Colorado's evolving rental market requires that we constantly stay informed about emerging trends, prioritize community engagement, and implement effective property maintenance practices. By understanding the dynamics of rental rates, vacancy rates, and new developments, we can make informed decisions to optimize our portfolios.

Building strong community relationships through events and proactive communication not only enhances the living experience for our residents but also contributes to our overall success rate with clients across the state. Adopting preventive maintenance strategies and addressing repairs promptly ensures that properties are well-maintained, fostering tenant satisfaction and long-term success for property managers in Colorado.

This article originally published in the Colorado Real Estate Journal.

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