The Lease-Up Love Language

Asset Living
May 27, 2022
min read
The Lease-Up Love Language

In ten months, Asset Living Lease-up Specialist Yining C. was able to lease her 745-bed student housing apartment complex, VERVE Indiana in Bloomington, to 100% capacity. She reflects on her experience as general manager, leasing the property, and she shares what lessons she learned along the way.

#1. Exercise creativity

Think outside of the box. It's 2022, and we are now catering to Gen Z! Do not let your marketing campaign turn into a pattern. Trends can change so quickly nowadays. We grabbed college students' attention with unique marketing campaigns that included short but fun email blasts, and we showcased our personality on social media.

#2. Learn to pivot

Not a single idea is a bad idea in the world of marketing. However, when one marketing campaign does not work, we need to understand the target audience and their mindset, analyze the market/data, and take the opportunity to reflect and adjust.

#3. Become fluent in the love language

Whether it's the love language of your team, audience, or owners, you cannot be successful if you cannot communicate!  

To learn more about Asset Living’s student housing portfolio, visit our website. For any questions regarding our properties or services, please feel free to reach us via our contact form.

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