In ten months, Asset Living Lease-up Specialist Yining C. was able to lease her 745-bed student housing apartment complex, VERVE Indiana in Bloomington, to 100% capacity. She reflects on her experience as general manager, leasing the property, and she shares what lessons she learned along the way.
#1. Exercise creativity
Think outside of the box. It's 2022, and we are now catering to Gen Z! Do not let your marketing campaign turn into a pattern. Trends can change so quickly nowadays. We grabbed college students' attention with unique marketing campaigns that included short but fun email blasts, and we showcased our personality on social media.
#2. Learn to pivot
Not a single idea is a bad idea in the world of marketing. However, when one marketing campaign does not work, we need to understand the target audience and their mindset, analyze the market/data, and take the opportunity to reflect and adjust.
#3. Become fluent in the love language
Whether it's the love language of your team, audience, or owners, you cannot be successful if you cannot communicate!
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