The Charles, a multifamily community in Destin, FL, faced early lease-up challenges due to ongoing construction delays and non-operational amenities during its first year. To maintain resident satisfaction and protect the property’s online reputation, the Asset Living team implemented proactive communication strategies, a Virtual Leasing Concierge, and a strong lineup of community engagement initiatives. These efforts helped foster a boutique-style living experience, supported by consistent resident touchpoints and timely service delivery. With an average of 50 attendees per resident event and a sub-24-hour work order completion rate, The Charles successfully built a positive, service-driven community culture amid a difficult start.
Haus is a new student housing development located in State College, PA, that offers an exclusive student experience unlike any other. As the fourth largest student housing market in the country with over 22,000 beds, State College is a highly competitive market with a wide range of housing options.
In 2017, Asset Living took over management of Highland Quarters, quickly setting our sights on improving operations and boosting property performance. Prior to management, the property fell short due to the obstacles in upkeeping their high-class community with minimal rent income, low occupancy rates (25% occupied at the time of takeover), and being the first to introduce off-campus student living to the local market. In the first weeks of management, we worked with owners to create and implement best practices that would allow iCap Development to gain more from their investment. Through ambitious goals and forward-thinking action, we revamped the property’s image and enhanced performance, ultimately breaking records and exceeding expectations––even throughout unforeseen market challenges.
When Greenlaw Partners initially acquired their Hub/Montage property, it was in a state of disarray after years of mismanagement and underperformance. Almost immediately, they chose to bring Asset Living in to lead a full-property transformation. Our team quickly got to work correcting overlooked issues and crafting a forward-thinking marketing plan that would help ownership overcome the property’s poor reputation within the market. These proactive strategies revitalized Greenlaw Partners’ property’s performance, creating a thriving, healthy, and high-performing community.
Located at the Southwest corner of 21st Street and Nueces Street, Torre stands in the heart of West Campus at the University of Texas in Austin. Unit interiors are designed to accommodate the many types of residents that attend the university with units ranging from affordable, rent-subsidized studios, and double occupancy options equipped with private sinks and wall-mounted TVs, to large townhomes with double height, all-glass window living rooms, and spacious bedrooms with walk-in closets. The unit furniture package is custom-tailored to the variety of unit types and provides residents with options for modular sofas, ping pong tables, built-in study bars with wall-to-wall corkboards/whiteboards, and both movable and built-in study desks. Torre is a dynamic blend of thoughtful and innovative design solutions on a challenging site in one of the most competitive markets in the country.
