ONE Illinois is a premier student housing development that provides the ultimate off-campus living experience for students. ONE Illinois partnered with Asset Living to effectively manage and communicate with residents and prospects during the global pandemic.
Before the property was managed by Asset Living, The Parc at South Green was limited by inadequate upkeep, lack of curb appeal, and the consequences of unresolved plumbing issues and outdated interiors. Nimes Real Estate handed the property over to our team in 2017, just days before Hurricane Harvey challenged the local community. Upon takeover, Asset was determined to not only overcome existing challenges––but also create new opportunities for this property’s success.
Copaken Brooks engaged Asset with hopes of creating and delivering a new living experience, REVERB, to the Kansas City market. To achieve this, the partnership needed to result in a marketing approach that successfully overcame tenants' reservations with REVERB’s unique features, such as the absence of an amenity package, a lack of multiple floor plans, and a premium price point. Asset developed a marketing plan that proactively addressed the new development’s leasing obstacles, creating a compelling storyline that positioned REVERB as something more than just a place to live––instead selling an experience that tenants wanted to take part in. As this project continued throughout COVID, the Asset team continually reevaluated to evolve the plan week after week, maintaining and gaining progress throughout the pandemic.
Ryder on Olive is a private off-campus housing community in the University of California (UC) Davis market. Asset Living paired with partner Poetic during the pandemic, to introduce a new way for prospects to tour that would enable leasing during a time when in person tours were not possible.
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