The Charles, a multifamily community in Destin, FL, faced early lease-up challenges due to ongoing construction delays and non-operational amenities during its first year. To maintain resident satisfaction and protect the property’s online reputation, the Asset Living team implemented proactive communication strategies, a Virtual Leasing Concierge, and a strong lineup of community engagement initiatives. These efforts helped foster a boutique-style living experience, supported by consistent resident touchpoints and timely service delivery. With an average of 50 attendees per resident event and a sub-24-hour work order completion rate, The Charles successfully built a positive, service-driven community culture amid a difficult start.
Solace at Cimarron Hills, a garden-style multifamily community in Colorado Springs, faced early lease-up challenges due to construction delays and a highly competitive market of established properties. With key amenities like the pool and clubhouse delayed, and prospect interest at risk, Asset Living deployed a strategic mix of dynamic pricing, lifestyle-driven marketing, and proactive resident communication. These efforts accelerated lease-up, increased retention, and positioned Solace at Cimarron Hills as a premier residential destination in the local market.
When 908 Group came to Asset Living to manage the lease-up of StateHouse Tallahassee, the market was oversaturated with many other “brand-new” properties. Asset Living rose to the challenge by changing the name of the game of this 604-bed community with 138 total units. The key was to differentiate the properties’ digital presence and implement new marketing tactics. Through Asset Living’s lease-up efforts in 2020-2021, the team successfully leased both StateHouse Arena and StateHouse Varsity to 100% pre-lease and achieved 100% occupancy at both sites. Despite having the highest rates in the market, the StateHouse properties become some of the biggest competitors in Tallahassee.
Recognizing the value of partnering with respected athletes who have high amounts of respect and buy-in from the student body, Tempo decided to take a bold step forward by signing star quarterback Taulia Tagovailoa. Taulia agreed to produce authentic content in the form of Instagram posts and Instagram reels that would highlight Tempo's luxury student living community. In exchange, Taulia received free housing for the academic year 2021-2022.
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