The Charles, a multifamily community in Destin, FL, faced early lease-up challenges due to ongoing construction delays and non-operational amenities during its first year. To maintain resident satisfaction and protect the property’s online reputation, the Asset Living team implemented proactive communication strategies, a Virtual Leasing Concierge, and a strong lineup of community engagement initiatives. These efforts helped foster a boutique-style living experience, supported by consistent resident touchpoints and timely service delivery. With an average of 50 attendees per resident event and a sub-24-hour work order completion rate, The Charles successfully built a positive, service-driven community culture amid a difficult start.
Crow Holdings acquired Wildwood Lubbock, a 1,005 bed property located four miles from Texas Tech University, in October 2018. At takeover, our team quickly learned the property had just begun their preleasing for the upcoming school year in a very saturated student housing market. Upon transition, Asset was tasked with streamlining efficiencies, developing staff, and enhancing property performance in all areas, including leasing, marketing, facilities management, and ongoing day-to-day operations in order to ensure a successful leasing season.
Windsong II, a 58-unit build-to-rent community located in a tertiary market dominated by single-family homes, faced a competitive lease-up environment with three other active build-to-rent developments nearby. With no pre-leasing or marketing efforts in place at takeover, Asset Living quickly implemented a focused lease-up strategy that highlighted the property’s detached-home lifestyle, fenced yards, and smart home features. By investing in onsite management, expanding marketing reach to nearby cities, and streamlining the touring process, the team achieved rapid momentum. Within 120 days, the community was 50% leased and under contract for sale—prior to final Certificate of Occupancy—based on its strong performance.
