A team of our Asset Living marketing experts took a flight to Napa, CA, last week to attend the 2021 Multifamily Social Media Summit. The conference is an educational forum and networking event that includes panel discussions that cover a wide array of topics mixing in business and technical trends that focus on social media.
Due to its intimate size, the conference is fairly different than most. There’s an opportunity to collaborate and network with others in the industry who are from all over the U.S. and specialize in property marketing.
Our Asset Living team shared some key takeaways from their experience below.
In 2022, video will continue to rule.
“As most of us know video is king on social media, and for next year, we see no signs of that slowing down. With platforms (such as Instagram, TikTok, Facebook, Twitter, Pinterest and LinkedIn) creating more ways to share video, it’s important to embrace this content medium and focus on how it can keep your audience engaged. You do not need professional equipment to incorporate video – give it a try and see how the algorithm ranks your content!” – Ivy Facio, Director of Corporate Marketing
Hashtags are not dead.
“Search your university or geographical area for trending hashtags. Don’t always include the most popular ones in your market, as it is harder for your posts to break through the clutter. Use tools like hashtagslayer.com to provide a combination of hard and easily searchable hashtags for your posts. This tool also re-orders your hashtags so that you are recognized by Instagram’s algorithms.” – Emily Nelson, Vice President of Marketing
Be consistent with your posts.
"A repeated theme among industry experts that presented at #MFSMS was consistency. It is important to establish a timely cadence so the target audience can look forward to an account's content on a regular basis. Quick tip: Build buzz for in-feed posts by publishing stories throughout the day. This storytelling technique allows your followers to be bought into the content as if they were along for the ride in-person. Lastly, make sure your Instagram handle, bio, alt texts and even captions are simple, searchable and easily recognized by users. Instagram is slated to be the next big search engine, so it’s important to use it wisely!" – Jessica Mancuso, Director of New Development
If you missed the 2021 Multifamily Social Media Conference, visit their website to learn more and how you can attend next year! For more information around Asset Living’s expertise in property management, visit our service page or reach out to us on our contact page.
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