Asset Living Emerges as a Leader in the Mountain Region's Thriving Market

Asset Living
Apr 25, 2024
min read
Asset Living Emerges as a Leader in the Mountain Region's Thriving Market

DENVER (April 25, 2024) Asset Living, now ranked the second largest property management firm in the nation by the National Multifamily Housing Council’s Top 50 Manager’s List, has solidified its position as the Mountain region’s second largest manager and the largest true third-party manager. Despite the challenges of fluctuating market conditions, Asset Living has consistently demonstrated robust occupancy rates with 95% across its portfolio in the Mountain region, exceeding industry and market benchmarks. Today, Asset Living’s Mountain region is comprised of 21,000 units with over 400 employees.

"Our Mountain region stands poised for unprecedented success,” says Asset Living Division President Carol Nelson who joined the company in 2023. Nelson has over 28 years of experience in the multifamily industry, focusing on class A lease ups, value add rehab, and stabilized communities ranging all asset classes. Previously, Nelson was the Chief Operating Officer for Redstone Residential, Managing Director for Greystar, and Senior Vice President for Alliance Residential where she was involved in strategic growth planning and development. Based in Salt Lake City, Nelson has also been focused on the strategic growth of the Utah market. “We are harnessing our insights and have seen fantastic results, positioning ourselves at the forefront of innovation and excellence.”

At the end of 2023, Asset Living added Senior Vice President of Operations Kellea Jeffrey who had over 30 years of experience in the property management industry, serving at companies like Grand Peaks where she was a Senior Vice President, AMLI and Alliance Residential. Jeffrey leads a portion of Asset Living’s regional operations to optimize property performance, enhance the resident and client satisfaction to ensure overall success. “Denver's vibrant culture and thriving economy make it the ultimate place to call home,” states Jeffrey. “In this dynamic market, Asset Living isn't just poised to thrive – we're positioned to redefine the standard of urban living. With a pulse on the Denver market, we are shaping the future of residential living in this growing city that I also call my home."

In 2023, Asset Living’s acquisition of BMC Management expanded the company’s multi-family footprint specifically in the Mountain region. BMC Management, the property management arm of BMC Investments, is a vertically integrated real estate investment firm based in Denver with over 5,000 units in Colorado. The company has over a decade of experience in investing and operating in the multi-family sector. Through this strategic partnership, BMC was looking to focus on its strengths as an investor, developer and asset manager, and realized that Asset Living provided a unique opportunity to partner with an experienced manager, leveraging Asset Living’s scale and process while allowing BMC to focus on creating value for its investors through acquisitions, development and business plan execution. Today, Asset Living’s nationwide portfolio is valued at $55 billion in assets under management comprised of more than 285,000 units across the United States.

For more information about Asset Living, please visit

About Asset Living

Founded in 1986, Asset Living (Asset) is a Houston-based real estate management firm. With a growing portfolio that includes a multitude of properties across the nation, Asset provides services to a variety of clients that include property management, asset management, receivership, and investment services. Asset is a member of The Institute of Real Estate Management and is recognized as an Accredited Management Organization. To learn more, please visit 

Share this post

Follow us on Instagram