Alex Abernathy
Executive Vice President
Alex Abernathy is an Executive Vice President leading corporate marketing for Asset Living’s national marketing and portfolio strategy. He has worked in the real estate industry for 18 years, over 14 with Asset Living. Alex is focused on Asset Living’s marketing strategy, portfolio-wide marketing initiatives, and helping drive consistency and innovation to the properties Asset Living manages. Since joining Asset Living in 2011, Alex has established the dedicated New Development Lease-Up Team, Poetic, and National Portfolio Marketing Team. Alex has extensive experience in over 200 U.S. and international markets covering Market Rate, Student, Affordable, Active Adult, and Build-to-rent.
Alex has become an industry voice in marketing, technology, AI, and holds a Bachelor of Science in Business Administration from University of Florida. When Alex is not in the office, he enjoys golfing, spending time with his wife, Ariel, and two golden retrievers, Birdie and Maizy.